Aristodemos has more than eight years’ experience of developing and implementing partnerships across the world on behalf of a diverse portfolio of brands. Before joining APC he has worked at Disney’s Wide World of Sports (ESPN) and Musco Lighting, leader in manufacturing sports lighting systems were he gained valuable knowledge and expertise in different aspects of the sport business, from organizing events to managing sport facilities. At Musco Lighting he played a key role of setting up the company in Dubai and at the same time open new markets –government projects.
During his career he has developed numerous sponsorship packages and marketing plans from Motorsport racing team up to activating sponsorship/ partnerships deals on behalf of brands such as McDonald’s and Budweiser. Currently at APC he is responsible of partnership projects- brand activations and plays a significant role of the strategic direction of the company (introduce ways to penetrate market- targets, build network/partners, train agents, develop presentation/sales tools). He is very enthusiastic on using innovative and experiential marketing techniques that creates the engagement between the brand, audience and the right holder.